I stumbled across this tweet-
“I love new years day, even if the timing seems arbitrary, I love the fresh blank pages starting at zero.” -Astro Pistachio
I felt the words, especially in relation to business. As a designer, you always want to immerse in the new. I took some time between holidays to fill my inspiration tank…
One component I’ve been yearning to share, are the big color & design trends for 2015. I went to Sherwin Williams annual Color Mix presentation a while back and felt it was one of their best!
Sherwin’s designers travel the world to hunt trends in art, design, economics, color, etc. It’s a brilliant tool for all designers- so interesting to watch the crowd react. Some are smitten and some do not get it at all. Like a runway show- you see trends in the most outrageous form. The imagery is stunning… They break down color trends into groups. Here are the notes I took for you-
1. Paint sales went through the roof last year. We are building once again! BUSINESS GROWTH. The color forecast last year was quite somber (gray, white, black, peach). This year’s colors are a lot more optimistic.
2. Chrysalis (1st color group)- The monochromatic, zen, peaceful spa look. Natural | calm | earthy | balanced. Pulling away from the fast-paced lifestyle… Cream, pearl, beige, green-gray, muted blue-green. Soft…
3. Voyage- Color & design inspired by undersea developments | sci-fi | space travel | unusual atmospheric events like aurora borealis. Who knew the Hyatt already has an undersea hotel? This is a huge trend- full developments- hotels, apartments, etc. under sea. Very interesting palette | water hues (blue greens), citron, amber, violet. Sort of hotel decor-like.
4. Buoyant- “A new optimism” expressed through bright floral patterns | tropical vacations | a mix of city life & nature. You know the modern, urban apartments with greenery pouring out? This is it… Glass half full, kind of whimsical. Gray, coral, squash, vibrant violet hues, bright green, teal, black/green.
5. Unrestrained- Carefree spirit of the gypsy. Ethnic, carnival, globally-inspired, bold colors and patterns mixed at random. Major influences- Bohemian, South African, Rio de Janeiro (2016 Olympics). Literally the colors of the rainbow with no gray mixed in ;)
I stayed after the presentation to ask the presenter for her thoughts on the next big neutral. For some time I’ve been trying to figure out where we’ll go beyond gray. I’m usually pretty intuitive about these things… But I can’t see past gray. Well she confirmed my thoughts… gray, gray, gray. First it was warm, now it’s cool. It’s not going away!
I was not surprised to see Pantone select Marsala as color of the year 2015. My guess was coral/copper. One of my client friends laughed when I guessed coral/copper and a day later Sherwin announced this was their color of the year. She said, you really do pay attention! Yes… I do.
Last year I specified many coral, copper, terracotta, & salmon paint shades. This is not a color range we’ve been using for some time, so it feels fresh and new. I’ve been noticing lots of real copper metal accents & light fixtures too.
2015 is off to a bright, dynamic start. I hope to collaborate with you. ★
(thank you sherwin williams, Levis, and pinterest for the images)